MAHALO CRAFT BEER LABEL

The objective was to create a new type and name of a craft beer for the Maui Brewing Company. The name Mahalo came to me because it is a common Hawaiian word meaning thanks, gratitude, or praise. The illustrations and patterns resemble the Maui, Hawaiian vibe, as well as the bright colors you see there. The design also gives off a light, refreshing and tropical vibe which is fitting for the flavor of the beer.